Fabric Narcotics - Dru Bowitz
By Amanda Harth
Dru Bowitz isn’t afraid to take risk. I first saw his work at 2048 shop earlier this year and was immediately drawn to the aesthetic of the brand. THE FABRIC IS BAGGED UP LIKE IT WAS NARCOTICS was screen printed in white on the back of a camouflage jacket multiple times. Several other jackets in different colors had the same design and I wanted to know more. It’s the smallest details that make biggest difference on garments. The Founder and Creative Designer Dru Bowitz is at the beginning of his career and is open to learning as much as he can to succeed and evolve.
AH: What is your favorite thing about being a creative?
DB: Thats a good question. I never really have looked at myself as a “creative” even though I design and make all my pieces and have drawn and painted forever. I would have to say the gratitude I have for the people that show love and support for what I do. It’s like a walking canvas when people wear my pieces and that shit blows me away. That’s a natural high.
AH: Why did you choose fashion design as your creative form of expression?
DB: Well I had always drawn and painted since I can remember. I was doing custom canvases of people’s names or their significant other’s name. Then It just kinda came to me randomly one day that it would be cool to see something I created being worn by someone and in a way being shown off to anyone that saw this person. And from there I just caught the bug and it consumed me. I always had an interest in art, colors, noises, nature, designs and writing on things (allegedly) haha. All those things are what I use as motivation and they contribute in the design and creative process in one way or another.
AH: What are essential things you need to create besides your tools for design? For example, is it a song or a certain type of mood you have to be in to execute.
DB: Music for sure. When it comes to a loooooonnnng night of work I’ll listen to instrumentals and production sets (Kaytranada, Sayso!) or I’ll have a playlist of songs I know I won’t skip. I get distracted easily so if I’m listening to anything I wanna skip through I might just get out of the groove because I’ll want to skip the song. Weird I know. I can’t be hungry or tired because then the concentration isn’t there.
AH: Who is your customer?
DB: I want to say I have a demographic set. But I don’t. I’ve had all age groups and people from all walks of life wearing Fabric Narcotics, not just the typical street wear customer or “hypebeast”. If you like it then you like it. If not, cool.
AH: What are your thoughts on the current state of the fashion industry as a whole?
DB: Mmmmmm it’s cool I guess. I don’t know, I try and stay in my own lane and just create because that’s what I love to do. I like that everyone now has the platform to show their work and knows how to utilize an opportunity that’s in front of them. In my opinion, it all seems like a big clout grab. People doing stuff they don’t agree with just for followers or someone gets a good following and turns into a piece of shit. Shits wack and it’s over saturated.
AH: How many people do you have on your team now?
DB: I run everything and invest everything. From designing to refilling and shipping orders to running the site, etc. I consider anyone who supports the brand a part of the team in one way or another. Of course I have people I work with as far as photoshoots and other things like that, but it’s just me for the moment. HMU if you’re trying to intern, though! Haha
AH: What resources do you use to market your products?
DB: Social media of course. Instagram is the main one. I don’t fuck with Twitter that much, but I probably start doing that. The streets, you can walk almost anywhere in the city, go into any bar/club and you’ll see a Fabric Narcotics sticker. Not saying I’m the one placing them there BUT they’re there. Word of mouth and people walking around wearing the brand. That’s the most powerful marketing of all without it even trying to be marketing.
AH: Do you currently have any mentors that you look to for wisdom or advice?
DB: I asked for advice from someone reputable in the fashion game once and was told, “Theres not much advice I can give you other than have fun with it and make your own path”. That was the worst advice at the time because I wanted answers but it turned out to be the best advice in hindsight because what worked for someone else might not work for you. So no not really, I go to my peers and homies for advice here and there and ask their honest opinions because I know I’ll get it. Don’t surround yourself with “yes men”.
AH: What is the most challenging thing about running your company?
DB: Finding balance between all the stuff I have to do. I struggle alot with organization and time management so overcoming those things for sure. I’ve started block scheduling my days so I can make time for everything, but there’s never enough time in a day.
AH: What have been some of the most valuable lessons you’ve learned as an entrepreneur?
DB: It looks good because we only post our wins but theres alot of L’s in it. No matter what, DO NOT GIVE UP! There’s going to be alot of ups and downs and the downs are where your character is tested. It truly is a marathon, not a sprint.
AH: What plans do you have for 2019?
DB: I’m working on some pieces for fall and winter, going to be doing a few drops. A pop up with a full installation hopefully in late September or early October. And MAYBE the brand’s first official collaboration but I can’t say anything for sure on that just yet. It’s gonna be fun though.
AH: What is the ultimate goal for your company?
DB: To continue to grow the brand to a household, worldwide name. And to continue to grow with everyone who supports. I’m enjoying this journey a lot and I have a lot of gratitude for all those that support and fuck with the brand.