Creative Truths with Lissy Poeut, of Her Notoriety
By Amanda Harth
I met Lizzy about two years ago when I shared a studio with one of my creative partners in Pilsen. She was hired by a friend of mine who suggested I meet with her because of how reliable she is and she produced great work as a photographer. He was right, she was on time, very professional, and her work was DOPE. As a result from that session I stayed in touch with her and pitched a few potential collaborations and it turned out it wasn’t the best timing. What I didn’t know was at that time she began creating the agency Her Notoriety and was in the midst of planning events with the Modern Notoriety brand as well as shooting other clients. Lissy was booked and busy.
Fast forward to this summer, I reached out regarding the Museum of Streetwear Exhibition to invite her on as a collaborator. We went back and forth about a few ideas in the first meeting before she told me “Ok, cool. Let me talk to my team…” Afterwards I met Vi and Swiper and which led me to believe something about this collaboration felt right. They communicated every concern, thought, and idea they had for their activation during Museum of Streetwear because they were very aware of how they wanted their brand to be portrayed. I loved them. They made my life easier. I honestly can’t wait to work with them again and I wanted to get a better understanding of her process as a creative and business woman, it goes beyond a camera.
AH: What is your favorite thing about being a creative?
LP: Being able to make a mood board come to life. To take something that has been curated in my imagination and portray that to real life. I also love the community that surrounds it because we all have different styles of work, but we all come down to one thing in common that we love to CREATE.
AH: Why did you choose photography as your creative form of expression?
LP: I chose photography because I love being able to story tell through imagery. It also takes a certain eye as well, and its a craft that I honestly feel the most comfortable in.
AH: What are essential things you need to execute a project successfully? For example, is it a song or a certain type of mood.
LP: I do believe that what you surround yourself around is what can affect you. Especially when it comes to a working environment. Although, I do prefer solo working or co-working with peers. It really depends on the project. I love to listen to music as well because when it’s a bit too silent I get lost within my thoughts through the process. Music really encourages me to remain focus and in-tune with what’s on my screen.
AH: What does your creative process consists of when you’re starting a new project?
LP: When it comes down to starting a new project, my mind is all over the place. So I start by journaling my thoughts and from there, I categorize the information I jotted down. I also use mood boards to help as a visual because that’s the best way to describe my idea.
AH: What process do you follow when you have to reject a project?
LP: I appreciate every opportunity that comes my way. But sometimes, it either doesn't line up with my work or I dont have enough capacity to complete the task, I explain there are the reasons why.
AH: What resources do you use to market your work?
LP: I use Instagram the most to market and it also comes most from word of mouth for the most part.
AH: How has your creative routine changed over the last year?
LP: A lot changed in the past year, we’re always growing and I think the way I approach work has improved. When brainstorming for a project, I do bullet points and brain dump everything that’s on my mind because when it’s written I can maneuver around it easier rather than it lingering in my thoughts. A lot of prep work especially when it comes to photowork, with moodboards and creating a deeper meaning to the photos rather than clicking the shutter button. So creating more storytelling work.
AH: Do you currently have any mentors that you look to for wisdom or advice?
LP: I think the individuals I surround myself around, those are the people I see as people I’m always seeking advice from because they see how I am as a person and my work ethic. I feel like they understand the most. The HN team is a great diverse group of creative individuals and I learn from them everyday. There are certain acquaintances that I occasionally speak to because they’re in positions that I hope to work my way to one day as well and I would speak to them for advice every once in a while.
AH: What is the most challenging thing about running your company?
LP: I think it having a business system and brand guidelines that we had to establish and everyone come to a mutual agreement. A lot has changed within the last year and the progress has been amazing and we wouldn’t want to see it any other way. We have a stable team and as long as we stay on track with communication and with brand standards we’ll keep growing in a successful path. That’s the difficult part of it all is being able to stay consistent and hoping everyone remain on the same page.
AH: What have been some of the most valuable lessons you’ve learned as creative and business woman?
LP: Communication is key. Transparency is crucial. Standards is important. These are very important tools I’ve learned over the last year, without it I don’t think I would be able to come as far with peace as I have. Being up front and honest with yourself when it comes to anything in life will create more ease and less stress on yourself.
AH: What plans do you have for the rest of 2019 and can you share what you’ll be up to in 2020?
LP: For the rest of 2019, I look forward to keep growing within myself and with the HN team. We have some projects in mind that we are working on and are excited to share it. For 2020, wow how much as time has flew by. We hope to curate more events that have a deeper impact on the community whether it be networking opportunities, creative interactive experiences, educational workshops, and etc. Although, everything is up in the air and we can only see from here. So excited to see what’s to come.
AH: Why did you choose to work collectively?
LP: Prior to working collectively, we were friends. With that being said, we had an understanding that we have to separate our friendship and business sides of thing in order for us to work efficiently as possible. I think that we all could learn so much from each other because we come from different backgrounds and have different skillsets.
AH: How has collaborations in the creative community affected the way you work with people?
LP: Yes, working with different brands and people has taught us a lot. It’s more so how everyone works differently and setting boundaries before the agreement to a collaboration is very important. Having miscommunication will impact the project as a whole and can cause a lot of unnecessary stress. I think we have a better approach when we are offered these opportunities because we have establish (but still always changing) our brand guidelines.
AH: What is the ultimate goal for your company?
LP: Continue to grow. Bring creatives and the community together. Educate. Failure is not an option.